''FITCH is a different kind of company. It’s about enthusiasm, personality and creating something compelling.'' http://www.fitch.com/
I was impressed by their website, but from reading through some of the articles it seems to me that they are quite focused on marketing strategies and creating focal points for selling i.e. exhibitions stands retail outlets, which not something that I am overly interested with reference to subject area, although I am interested to learn more about brand image and how this can be developed for my manifesto and final project.
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